The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustra...
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Auteur: J. Christopher Holloway
Co-auteur: J.Christopher Holloway
Uitgever: Longman Higher Education Division (a Pearson Education company)